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Marketing Analytics Manager in Rochester, NY

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Rochester, NY
87525 - 118575
25th percentile
87525
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
102150
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
118575
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 82575 104625 122175 E-Commerce Marketing Manager 80775 93825 112500 Growth Marketing Manager 80325 96075 116775 Product Marketing Manager 79200 100575 120600 Demand Generation Manager 78525 92925 111375 Brand Manager 71325 85950 102825 Project Manager – Marketing and Creative 61425 73575 88425 Customer Experience Marketing Manager 53775 67500 80775 Media Director 87300 105525 123300 Digital Media Buyer 53550 62550 77625 Media Planner 53325 62550 75600 Marketing Analytics Specialist 61875 74475 94275 Market Researcher 51975 64575 79425 Event Manager 49725 60750 74700 Event Coordinator 39600 45675 53550

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