E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.
Typical e-commerce marketing manager duties:
Developing project budgets and monitoring costsProviding status reports to project stakeholders, including business leadershipCollaborating with IT staff to improve customers’ online experience
Looking for an e-commerce marketing manager or an e-commerce marketing manager job in Rochester?
Salary for E-Commerce Marketing Manager in Rochester, NY
80775 -
112500
25th percentile
80775
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
93825
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
112500
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
