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Market Researcher in Rochester, NY

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Rochester, NY
51975 - 79425
25th percentile
51975
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
64575
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
79425
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 82575 104625 122175 E-Commerce Marketing Manager 80775 93825 112500 Growth Marketing Manager 80325 96075 116775 Product Marketing Manager 79200 100575 120600 Demand Generation Manager 78525 92925 111375 Brand Manager 71325 85950 102825 Project Manager – Marketing and Creative 61425 73575 88425 Customer Experience Marketing Manager 53775 67500 80775 Media Director 87300 105525 123300 Digital Media Buyer 53550 62550 77625 Media Planner 53325 62550 75600 Marketing Analytics Manager 87525 102150 118575 Marketing Analytics Specialist 61875 74475 94275 Event Manager 49725 60750 74700 Event Coordinator 39600 45675 53550

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