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Demand Generation Manager in Rochester, NY

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager in Rochester, NY
78525 - 111375
25th percentile
78525
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
92925
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
111375
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 82575 104625 122175 E-Commerce Marketing Manager 80775 93825 112500 Growth Marketing Manager 80325 96075 116775 Product Marketing Manager 79200 100575 120600 Brand Manager 71325 85950 102825 Project Manager – Marketing and Creative 61425 73575 88425 Customer Experience Marketing Manager 53775 67500 80775 Media Director 87300 105525 123300 Digital Media Buyer 53550 62550 77625 Media Planner 53325 62550 75600 Marketing Analytics Manager 87525 102150 118575 Marketing Analytics Specialist 61875 74475 94275 Market Researcher 51975 64575 79425 Event Manager 49725 60750 74700 Event Coordinator 39600 45675 53550

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