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Growth Marketing Manager in Rochester, NY

Growth Marketing Manager Job Description

A growth marketing manager focuses on driving the expansion and profitability of a business through various marketing channels and strategies. Typically reporting to higher-level management or the CMO, a corporate growth marketing manager is essential for enhancing brand awareness, acquiring new customers and increasing revenue. Companies or agencies prefer candidates with a bachelor’s degree in marketing, business or a related field and extensive experience in digital marketing, analytics and business development.

Typical growth marketing manager duties:

Planning and executing multichannel marketing campaigns aimed at customer acquisition and retentionAnalyzing data to measure the impact of marketing efforts and to make data-driven decisionsWorking closely with the sales team to align marketing initiatives with sales objectivesIdentifying and testing new growth opportunities through A/B testing, customer segmentation, and market researchCollaborating with cross-functional teams to ensure brand consistency and market penetration

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Salary for Growth Marketing Manager in Rochester, NY
80325 - 116775
25th percentile
80325
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
96075
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
116775
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 82575 104625 122175 E-Commerce Marketing Manager 80775 93825 112500 Product Marketing Manager 79200 100575 120600 Demand Generation Manager 78525 92925 111375 Brand Manager 71325 85950 102825 Project Manager – Marketing and Creative 61425 73575 88425 Customer Experience Marketing Manager 53775 67500 80775 Media Director 87300 105525 123300 Digital Media Buyer 53550 62550 77625 Media Planner 53325 62550 75600 Marketing Analytics Manager 87525 102150 118575 Marketing Analytics Specialist 61875 74475 94275 Market Researcher 51975 64575 79425 Event Manager 49725 60750 74700 Event Coordinator 39600 45675 53550

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