Growth Marketing Manager in Rochester, NY

Growth Marketing Manager Job Description

A growth marketing manager focuses on driving the expansion and profitability of a business through various marketing channels and strategies. Typically reporting to higher-level management or the CMO, a corporate growth marketing manager is essential for enhancing brand awareness, acquiring new customers and increasing revenue. Companies or agencies prefer candidates with a bachelor’s degree in marketing, business or a related field and extensive experience in digital marketing, analytics and business development.

Typical growth marketing manager duties:

Planning and executing multichannel marketing campaigns aimed at customer acquisition and retention

Analyzing data to measure the impact of marketing efforts and to make data-driven decisions

Working closely with the sales team to align marketing initiatives with sales objectives

Identifying and testing new growth opportunities through A/B testing, customer segmentation, and market research

Collaborating with cross-functional teams to ensure brand consistency and market penetration

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Salary for Growth Marketing Manager in Rochester, NY

80325 - 116775

25th percentile

80325

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

96075

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

116775

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

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25th percentile

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75th percentile

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82575

104625

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