Product Manager Marketing and Creative in Rochester, NY

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Rochester, NY

82575 - 122175

25th percentile

82575

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

104625

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

122175

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

E-Commerce Marketing Manager

80775

93825

112500

Growth Marketing Manager

80325

96075

116775

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79200

100575

120600

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78525

92925

111375

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71325

85950

102825

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61425

73575

88425

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53775

67500

80775

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87300

105525

123300

Digital Media Buyer

53550

62550

77625

Media Planner

53325

62550

75600

Marketing Analytics Manager

87525

102150

118575

Marketing Analytics Specialist

61875

74475

94275

Market Researcher

51975

64575

79425

Event Manager

49725

60750

74700

Event Coordinator

39600

45675

53550

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