Product Marketing Manager in Buffalo, NY

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenue

Conducting market research to identify customer needs and opportunities

Collaborating with the sales and product development teams to bring the product to market

Developing marketing materials such as brochures, videos, and website content

Analyzing key performance indicators to measure the effectiveness of marketing initiatives

Implementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Buffalo, NY

80644 - 131835

25th percentile

80644

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

102383

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

131835

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

77839

98643

115239

Growth Marketing Manager

75735

95838

116641

Demand Generation Manager

73865

92799

111031

E-Commerce Marketing Manager

75268

88358

107759

Brand Manager

72229

86955

104019

Project Manager – Marketing and Creative

62411

74800

89994

Customer Experience Marketing Manager

54698

68723

82280

Media Director

86254

104253

121784

Digital Media Buyer

55399

64749

79008

Media Planner

50023

59606

76203

Marketing Analytics Manager

89059

99811

120615

Marketing Analytics Specialist

57269

72696

92331

Market Researcher

53295

63814

81579

Event Manager

50724

60308

71995

Event Coordinator

40439

46750

54698

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