Media Planner in Buffalo, NY

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgets

Identifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfaction

Tracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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SAP S/4HANA

EO/IR systems

Optimization

Database

Specification

Media Agency

Production

QA Management

Campaign Planning

Media Plans

Salary for Media Planner in Buffalo, NY

50023 - 76203

25th percentile

50023

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

59606

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

76203

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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