Marketing Analytics Manager Salary in Buffalo, NY | Robert Half

Marketing Analytics Manager in Buffalo, NY

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Database
Microsoft Excel
EO/IR systems
Tableau
SQL
Marketing Activities
QA Management
Sales
Workstatioin Support
Customer Service
Salary for Marketing Analytics Manager in Buffalo, NY
89059 - 120615
25th percentile
89059
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
99811
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
120615
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 77839 98643 115239 Product Marketing Manager 80644 102383 131835 Growth Marketing Manager 75735 95838 116641 Demand Generation Manager 73865 92799 111031 E-Commerce Marketing Manager 75268 88358 107759 Brand Manager 72229 86955 104019 Project Manager – Marketing and Creative 62411 74800 89994 Customer Experience Marketing Manager 54698 68723 82280 Media Director 86254 104253 121784 Digital Media Buyer 55399 64749 79008 Media Planner 50023 59606 76203 Marketing Analytics Specialist 57269 72696 92331 Market Researcher 53295 63814 81579 Event Manager 50724 60308 71995 Event Coordinator 40439 46750 54698

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