Brand Manager in Buffalo, NY

Brand/Product Manager Job Description

Brand/product managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand/product manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directions

Coordinating sales, pricing, product supply and product development to meet strategic objectives

Consulting with design and development teams about market requirements and product features

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Social Media Channels

SAN - Storage Area Network

Facebook Insights

Instagram

Targets

Brand Awareness

Brand Ambassador

Marketing Activities

Branding

QA Management

Salary for Brand Manager in Buffalo, NY

72229 - 104019

25th percentile

72229

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

86955

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

104019

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

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73865

92799

111031

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75268

88358

107759

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62411

74800

89994

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54698

68723

82280

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86254

104253

121784

Digital Media Buyer

55399

64749

79008

Media Planner

50023

59606

76203

Marketing Analytics Manager

89059

99811

120615

Marketing Analytics Specialist

57269

72696

92331

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53295

63814

81579

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50724

60308

71995

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