Product Manager Marketing and Creative in Buffalo, NY

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Buffalo, NY

77839 - 115239

25th percentile

77839

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

98643

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

115239

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

80644

102383

131835

Growth Marketing Manager

75735

95838

116641

Demand Generation Manager

73865

92799

111031

E-Commerce Marketing Manager

75268

88358

107759

Brand Manager

72229

86955

104019

Project Manager – Marketing and Creative

62411

74800

89994

Customer Experience Marketing Manager

54698

68723

82280

Media Director

86254

104253

121784

Digital Media Buyer

55399

64749

79008

Media Planner

50023

59606

76203

Marketing Analytics Manager

89059

99811

120615

Marketing Analytics Specialist

57269

72696

92331

Market Researcher

53295

63814

81579

Event Manager

50724

60308

71995

Event Coordinator

40439

46750

54698

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