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Paid Search Specialist in Raleigh, NC

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Raleigh, NC
63911 - 86164
25th percentile
63911
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
76073
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
86164
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 91598 107899 127046 Digital Marketing Manager 82283 102724 117473 Digital Marketing Specialist 58736 70121 83318 Digital Project Manager 75814 97031 114626 Email Marketing Manager 70898 89786 106864 Email Marketing Specialist 53044 65723 75814 Marketing Automation Specialist 71933 83059 97808 SEO Specialist 68051 79178 92891 Social Media Manager 64688 80730 98843 Social Media Specialist 52785 63135 75038 Digital Community Manager 54596 67534 77884

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