Marketing Automation Specialist in Raleigh, NC

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performance

Distributing findings about campaign performance to the marketing team and recommending strategies for improvement

Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

Looking for a marketing automation specialist or a marketing automation specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your marketing automation specialist staffing needs.

Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Marketing Automation Specialist in Raleigh, NC

63394 - 97290

25th percentile

63394

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

77366

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

97290

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

85646

102206

121871

Digital Marketing Manager

81506

101948

116438

Digital Marketing Specialist

57701

69086

82024

Digital Project Manager

74779

95479

112815

Web/Mobile Analytics Specialist

73744

88234

112039

Email Marketing Manager

69345

84611

104535

Email Marketing Specialist

52785

64170

75555

SEO Specialist

59254

77884

91598

Paid Search Specialist

55890

69345

84870

Social Media Manager

62876

78401

96255

Social Media Specialist

52009

62100

74003

Digital Community Manager

53820

66499

76590

Newest Marketing Automation Specialist jobs

Search Jobs

Digital Marketing Specialist

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.