Digital Marketing Manager in Raleigh, NC

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Raleigh, NC

81506 - 116438

25th percentile

81506

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

101948

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

116438

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

85646

102206

121871

Digital Marketing Specialist

57701

69086

82024

Digital Project Manager

74779

95479

112815

Web/Mobile Analytics Specialist

73744

88234

112039

Email Marketing Manager

69345

84611

104535

Email Marketing Specialist

52785

64170

75555

SEO Specialist

59254

77884

91598

Paid Search Specialist

55890

69345

84870

Marketing Automation Specialist

63394

77366

97290

Social Media Manager

62876

78401

96255

Social Media Specialist

52009

62100

74003

Digital Community Manager

53820

66499

76590

Newest Digital Marketing Manager jobs

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Digital Marketing Specialist

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