Email Marketing Specialist in Raleigh, NC

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designs

Analyzing campaign results and developing testing plans to continuously improve email performance

Handling customer feedback

Looking for an email marketing specialist or an email marketing specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your email marketing specialist staffing needs.

Templates

Optimization

Database

CRM

Salesforce Platform

Email Campaigns

Campaign Planning

Marketing Activities

AB Testing

Design controls?

Salary for Email Marketing Specialist in Raleigh, NC

52785 - 75555

25th percentile

52785

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

64170

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

75555

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

85646

102206

121871

Digital Marketing Manager

81506

101948

116438

Digital Marketing Specialist

57701

69086

82024

Digital Project Manager

74779

95479

112815

Web/Mobile Analytics Specialist

73744

88234

112039

Email Marketing Manager

69345

84611

104535

SEO Specialist

59254

77884

91598

Paid Search Specialist

55890

69345

84870

Marketing Automation Specialist

63394

77366

97290

Social Media Manager

62876

78401

96255

Social Media Specialist

52009

62100

74003

Digital Community Manager

53820

66499

76590

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.