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Email Marketing Manager in Raleigh, NC

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Raleigh, NC
70898 - 106864
25th percentile
70898
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
89786
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
106864
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 91598 107899 127046 Digital Marketing Manager 82283 102724 117473 Digital Marketing Specialist 58736 70121 83318 Digital Project Manager 75814 97031 114626 Email Marketing Specialist 53044 65723 75814 Marketing Automation Specialist 71933 83059 97808 SEO Specialist 68051 79178 92891 Paid Search Specialist 63911 76073 86164 Social Media Manager 64688 80730 98843 Social Media Specialist 52785 63135 75038 Digital Community Manager 54596 67534 77884

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