Digital Marketing Specialist in Raleigh, NC

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Raleigh, NC

57701 - 82024

25th percentile

57701

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

69086

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

82024

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

85646

102206

121871

Digital Marketing Manager

81506

101948

116438

Digital Project Manager

74779

95479

112815

Web/Mobile Analytics Specialist

73744

88234

112039

Email Marketing Manager

69345

84611

104535

Email Marketing Specialist

52785

64170

75555

SEO Specialist

59254

77884

91598

Paid Search Specialist

55890

69345

84870

Marketing Automation Specialist

63394

77366

97290

Social Media Manager

62876

78401

96255

Social Media Specialist

52009

62100

74003

Digital Community Manager

53820

66499

76590

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