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Product Marketing Manager in Tampa, FL

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Tampa, FL
89760 - 136680
25th percentile
89760
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
113985
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
136680
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 93585 118575 138465 E-Commerce Marketing Manager 91545 106335 127500 Growth Marketing Manager 91035 108885 132345 Demand Generation Manager 88995 105315 126225 Brand Manager 80835 97410 116535 Project Manager – Marketing and Creative 69615 83385 100215 Customer Experience Marketing Manager 60945 76500 91545 Media Director 98940 119595 139740 Digital Media Buyer 60690 70890 87975 Media Planner 60435 70890 85680 Marketing Analytics Manager 99195 115770 134385 Marketing Analytics Specialist 70125 84405 106845 Market Researcher 58905 73185 90015 Event Manager 56355 68850 84660 Event Coordinator 44880 51765 60690

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