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Marketing Analytics Manager in Tampa, FL

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Tampa, FL
99195 - 134385
25th percentile
99195
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
115770
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
134385
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 93585 118575 138465 E-Commerce Marketing Manager 91545 106335 127500 Growth Marketing Manager 91035 108885 132345 Product Marketing Manager 89760 113985 136680 Demand Generation Manager 88995 105315 126225 Brand Manager 80835 97410 116535 Project Manager – Marketing and Creative 69615 83385 100215 Customer Experience Marketing Manager 60945 76500 91545 Media Director 98940 119595 139740 Digital Media Buyer 60690 70890 87975 Media Planner 60435 70890 85680 Marketing Analytics Specialist 70125 84405 106845 Market Researcher 58905 73185 90015 Event Manager 56355 68850 84660 Event Coordinator 44880 51765 60690

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