Product Manager Marketing and Creative in Tampa, FL

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Tampa, FL

84915 - 125715

25th percentile

84915

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

107610

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

125715

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

87975

111690

143820

Growth Marketing Manager

82620

104550

127245

Demand Generation Manager

80580

101235

121125

E-Commerce Marketing Manager

82110

96390

117555

Brand Manager

78795

94860

113475

Project Manager – Marketing and Creative

68085

81600

98175

Customer Experience Marketing Manager

59670

74970

89760

Media Director

94095

113730

132855

Digital Media Buyer

60435

70635

86190

Media Planner

54570

65025

83130

Marketing Analytics Manager

97155

108885

131580

Marketing Analytics Specialist

62475

79305

100725

Market Researcher

58140

69615

88995

Event Manager

55335

65790

78540

Event Coordinator

44115

51000

59670

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