Product Manager Marketing and Creative in Tampa, FL

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Tampa, FL

93585 - 138465

25th percentile

93585

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

118575

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

138465

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

E-Commerce Marketing Manager

91545

106335

127500

Growth Marketing Manager

91035

108885

132345

Product Marketing Manager

89760

113985

136680

Demand Generation Manager

88995

105315

126225

Brand Manager

80835

97410

116535

Project Manager – Marketing and Creative

69615

83385

100215

Customer Experience Marketing Manager

60945

76500

91545

Media Director

98940

119595

139740

Digital Media Buyer

60690

70890

87975

Media Planner

60435

70890

85680

Marketing Analytics Manager

99195

115770

134385

Marketing Analytics Specialist

70125

84405

106845

Market Researcher

58905

73185

90015

Event Manager

56355

68850

84660

Event Coordinator

44880

51765

60690

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