Digital Media Buyer in Tampa, FL

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns

Using market research, like demographics and ratings, to select the best placements for an advertising campaign

Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Digital Media Buyer in Tampa, FL

60690 - 87975

25th percentile

60690

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

70890

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

87975

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

93585

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91545

106335

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Growth Marketing Manager

91035

108885

132345

Product Marketing Manager

89760

113985

136680

Demand Generation Manager

88995

105315

126225

Brand Manager

80835

97410

116535

Project Manager – Marketing and Creative

69615

83385

100215

Customer Experience Marketing Manager

60945

76500

91545

Media Director

98940

119595

139740

Media Planner

60435

70890

85680

Marketing Analytics Manager

99195

115770

134385

Marketing Analytics Specialist

70125

84405

106845

Market Researcher

58905

73185

90015

Event Manager

56355

68850

84660

Event Coordinator

44880

51765

60690

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