Product Marketing Manager in Oakland, CA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Oakland, CA
116438 - 190350
25th percentile
116438
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
147825
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
190350
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 112388 142425 166388 Growth Marketing Manager 109350 138375 168413 Demand Generation Manager 106650 133988 160313 E-Commerce Marketing Manager 108675 127575 155588 Brand Manager 104288 125550 150188 Project Manager – Marketing and Creative 90113 108000 129938 Customer Experience Marketing Manager 78975 99225 118800 Media Director 124538 150525 175838 Digital Media Buyer 79988 93488 114075 Media Planner 72225 86063 110025 Marketing Analytics Manager 128588 144113 174150 Marketing Analytics Specialist 82688 104963 133313 Market Researcher 76950 92138 117788 Event Manager 73238 87075 103950 Event Coordinator 58388 67500 78975

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