Product Manager Marketing and Creative in Oakland, CA

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Oakland, CA

112388 - 166388

25th percentile

112388

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

142425

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

166388

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

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116438

147825

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106650

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108675

127575

155588

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104288

125550

150188

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90113

108000

129938

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78975

99225

118800

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124538

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175838

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79988

93488

114075

Media Planner

72225

86063

110025

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128588

144113

174150

Marketing Analytics Specialist

82688

104963

133313

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76950

92138

117788

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73238

87075

103950

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78975

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