Digital Media Buyer in Oakland, CA

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns Using market research, like demographics and ratings, to select the best placements for an advertising campaign Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Digital Media Buyer in Oakland, CA
79988 - 114075
25th percentile
79988
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
93488
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
114075
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
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