Brand Manager in Oakland, CA

Brand/Product Manager Job Description

Brand/product managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand/product manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in Oakland, CA
104288 - 150188
25th percentile
104288
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
125550
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
150188
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 112388 142425 166388 Product Marketing Manager 116438 147825 190350 Growth Marketing Manager 109350 138375 168413 Demand Generation Manager 106650 133988 160313 E-Commerce Marketing Manager 108675 127575 155588 Project Manager – Marketing and Creative 90113 108000 129938 Customer Experience Marketing Manager 78975 99225 118800 Media Director 124538 150525 175838 Digital Media Buyer 79988 93488 114075 Media Planner 72225 86063 110025 Marketing Analytics Manager 128588 144113 174150 Marketing Analytics Specialist 82688 104963 133313 Market Researcher 76950 92138 117788 Event Manager 73238 87075 103950 Event Coordinator 58388 67500 78975

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