Growth Marketing Manager in Oakland, CA

Growth Marketing Manager Job Description

A growth marketing manager focuses on driving the expansion and profitability of a business through various marketing channels and strategies. Typically reporting to higher-level management or the CMO, a corporate growth marketing manager is essential for enhancing brand awareness, acquiring new customers and increasing revenue. Companies or agencies prefer candidates with a bachelor’s degree in marketing, business or a related field and extensive experience in digital marketing, analytics and business development.

Typical growth marketing manager duties:

Planning and executing multichannel marketing campaigns aimed at customer acquisition and retentionAnalyzing data to measure the impact of marketing efforts and to make data-driven decisionsWorking closely with the sales team to align marketing initiatives with sales objectivesIdentifying and testing new growth opportunities through A/B testing, customer segmentation, and market researchCollaborating with cross-functional teams to ensure brand consistency and market penetration

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Salary for Growth Marketing Manager in Oakland, CA
109350 - 168413
25th percentile
109350
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
138375
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
168413
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
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