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Product Marketing Manager in Los Angeles, CA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Los Angeles, CA
115280 - 175540
25th percentile
115280
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
146393
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
175540
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 120193 152288 177833 E-Commerce Marketing Manager 117573 136568 163750 Growth Marketing Manager 116918 139843 169973 Demand Generation Manager 114298 135258 162113 Brand Manager 103818 125105 149668 Project Manager – Marketing and Creative 89408 107093 128708 Customer Experience Marketing Manager 78273 98250 117573 Media Director 127070 153598 179470 Digital Media Buyer 77945 91045 112988 Media Planner 77618 91045 110040 Marketing Analytics Manager 127398 148685 172593 Marketing Analytics Specialist 90063 108403 137223 Market Researcher 75653 93993 115608 Event Manager 72378 88425 108730 Event Coordinator 57640 66483 77945

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