Product Marketing Manager in Los Angeles, CA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenue

Conducting market research to identify customer needs and opportunities

Collaborating with the sales and product development teams to bring the product to market

Developing marketing materials such as brochures, videos, and website content

Analyzing key performance indicators to measure the effectiveness of marketing initiatives

Implementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Los Angeles, CA

112988 - 184710

25th percentile

112988

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

143445

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

184710

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

109058

138205

161458

Growth Marketing Manager

106110

134275

163423

Demand Generation Manager

103490

130018

155563

E-Commerce Marketing Manager

105455

123795

150978

Brand Manager

101198

121830

145738

Project Manager – Marketing and Creative

87443

104800

126088

Customer Experience Marketing Manager

76635

96285

115280

Media Director

120848

146065

170628

Digital Media Buyer

77618

90718

110695

Media Planner

70085

83513

106765

Marketing Analytics Manager

124778

139843

168990

Marketing Analytics Specialist

80238

101853

129363

Market Researcher

74670

89408

114298

Event Manager

71068

84495

100870

Event Coordinator

56658

65500

76635

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