Brand Manager in Los Angeles, CA

Brand/Product Manager Job Description

Brand/product managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand/product manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directions

Coordinating sales, pricing, product supply and product development to meet strategic objectives

Consulting with design and development teams about market requirements and product features

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Social Media Channels

SAN - Storage Area Network

Facebook Insights

Instagram

Targets

Brand Awareness

Brand Ambassador

Marketing Activities

Branding

QA Management

Salary for Brand Manager in Los Angeles, CA

101198 - 145738

25th percentile

101198

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

121830

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

145738

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

109058

138205

161458

Product Marketing Manager

112988

143445

184710

Growth Marketing Manager

106110

134275

163423

Demand Generation Manager

103490

130018

155563

E-Commerce Marketing Manager

105455

123795

150978

Project Manager – Marketing and Creative

87443

104800

126088

Customer Experience Marketing Manager

76635

96285

115280

Media Director

120848

146065

170628

Digital Media Buyer

77618

90718

110695

Media Planner

70085

83513

106765

Marketing Analytics Manager

124778

139843

168990

Marketing Analytics Specialist

80238

101853

129363

Market Researcher

74670

89408

114298

Event Manager

71068

84495

100870

Event Coordinator

56658

65500

76635

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