Product Manager Marketing and Creative in Los Angeles, CA

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Los Angeles, CA

109058 - 161458

25th percentile

109058

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

138205

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

161458

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

112988

143445

184710

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106110

134275

163423

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103490

130018

155563

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105455

123795

150978

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101198

121830

145738

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87443

104800

126088

Customer Experience Marketing Manager

76635

96285

115280

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120848

146065

170628

Digital Media Buyer

77618

90718

110695

Media Planner

70085

83513

106765

Marketing Analytics Manager

124778

139843

168990

Marketing Analytics Specialist

80238

101853

129363

Market Researcher

74670

89408

114298

Event Manager

71068

84495

100870

Event Coordinator

56658

65500

76635

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