Digital Media Buyer Salary in Los Angeles, CA | Robert Half

Digital Media Buyer in Los Angeles, CA

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns Using market research, like demographics and ratings, to select the best placements for an advertising campaign Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Facebook Insights
Optimization
Networking
Twitter
Instagram
Media Agency
Media Buying
Advertisements
Campaign Planning
Marketing Activities
Salary for Digital Media Buyer in Los Angeles, CA
77618 - 110695
25th percentile
77618
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
90718
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
110695
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 109058 138205 161458 Product Marketing Manager 112988 143445 184710 Growth Marketing Manager 106110 134275 163423 Demand Generation Manager 103490 130018 155563 E-Commerce Marketing Manager 105455 123795 150978 Brand Manager 101198 121830 145738 Project Manager – Marketing and Creative 87443 104800 126088 Customer Experience Marketing Manager 76635 96285 115280 Media Director 120848 146065 170628 Media Planner 70085 83513 106765 Marketing Analytics Manager 124778 139843 168990 Marketing Analytics Specialist 80238 101853 129363 Market Researcher 74670 89408 114298 Event Manager 71068 84495 100870 Event Coordinator 56658 65500 76635

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