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Digital Media Buyer in Los Angeles, CA

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns Using market research, like demographics and ratings, to select the best placements for an advertising campaign Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Digital Media Buyer in Los Angeles, CA
77945 - 112988
25th percentile
77945
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
91045
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
112988
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 120193 152288 177833 E-Commerce Marketing Manager 117573 136568 163750 Growth Marketing Manager 116918 139843 169973 Product Marketing Manager 115280 146393 175540 Demand Generation Manager 114298 135258 162113 Brand Manager 103818 125105 149668 Project Manager – Marketing and Creative 89408 107093 128708 Customer Experience Marketing Manager 78273 98250 117573 Media Director 127070 153598 179470 Media Planner 77618 91045 110040 Marketing Analytics Manager 127398 148685 172593 Marketing Analytics Specialist 90063 108403 137223 Market Researcher 75653 93993 115608 Event Manager 72378 88425 108730 Event Coordinator 57640 66483 77945

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