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Media Planner in Los Angeles, CA

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Los Angeles, CA
77618 - 110040
25th percentile
77618
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
91045
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
110040
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 120193 152288 177833 E-Commerce Marketing Manager 117573 136568 163750 Growth Marketing Manager 116918 139843 169973 Product Marketing Manager 115280 146393 175540 Demand Generation Manager 114298 135258 162113 Brand Manager 103818 125105 149668 Project Manager – Marketing and Creative 89408 107093 128708 Customer Experience Marketing Manager 78273 98250 117573 Media Director 127070 153598 179470 Digital Media Buyer 77945 91045 112988 Marketing Analytics Manager 127398 148685 172593 Marketing Analytics Specialist 90063 108403 137223 Market Researcher 75653 93993 115608 Event Manager 72378 88425 108730 Event Coordinator 57640 66483 77945

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