Media Planner in Los Angeles, CA

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgets

Identifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfaction

Tracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

Looking for a media planner or a media planner job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can assist you with your media planner recruitment needs.

SAP S/4HANA

EO/IR systems

Optimization

Database

Specification

Media Agency

Production

QA Management

Campaign Planning

Media Plans

Salary for Media Planner in Los Angeles, CA

70085 - 106765

25th percentile

70085

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

83513

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

106765

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

109058

138205

161458

Product Marketing Manager

112988

143445

184710

Growth Marketing Manager

106110

134275

163423

Demand Generation Manager

103490

130018

155563

E-Commerce Marketing Manager

105455

123795

150978

Brand Manager

101198

121830

145738

Project Manager – Marketing and Creative

87443

104800

126088

Customer Experience Marketing Manager

76635

96285

115280

Media Director

120848

146065

170628

Digital Media Buyer

77618

90718

110695

Marketing Analytics Manager

124778

139843

168990

Marketing Analytics Specialist

80238

101853

129363

Market Researcher

74670

89408

114298

Event Manager

71068

84495

100870

Event Coordinator

56658

65500

76635

Newest Media Planner jobs

Search Jobs

Marketing Consultant, Sr

Communications Specialist

Marketing Consultant-Standard Dist

Sales & Marketing Assistant

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.