Demand Generation Manager in Los Angeles, CA

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievements

Working collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablement

Growing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Database

Facebook Insights

Social Media Channels

EO/IR systems

Digital

Websites

QA Management

Marketing Activities

Digital Media

Salary for Demand Generation Manager in Los Angeles, CA

103490 - 155563

25th percentile

103490

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

130018

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

155563

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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25th percentile

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75th percentile

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