Product Marketing Manager in Iowa City, IA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenue

Conducting market research to identify customer needs and opportunities

Collaborating with the sales and product development teams to bring the product to market

Developing marketing materials such as brochures, videos, and website content

Analyzing key performance indicators to measure the effectiveness of marketing initiatives

Implementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Iowa City, IA

81075 - 132540

25th percentile

81075

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

102930

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

132540

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

78255

99170

115855

Growth Marketing Manager

76140

96350

117265

Demand Generation Manager

74260

93295

111625

E-Commerce Marketing Manager

75670

88830

108335

Brand Manager

72615

87420

104575

Project Manager – Marketing and Creative

62745

75200

90475

Customer Experience Marketing Manager

54990

69090

82720

Media Director

86715

104810

122435

Digital Media Buyer

55695

65095

79430

Media Planner

50290

59925

76610

Marketing Analytics Manager

89535

100345

121260

Marketing Analytics Specialist

57575

73085

92825

Market Researcher

53580

64155

82015

Event Manager

50995

60630

72380

Event Coordinator

40655

47000

54990

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