Market Researcher in Iowa City, IA

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditions

Working closely with brand/product managers to help assess customer needs and new product opportunities

Consolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Database

Microsoft Excel

CRM

EO/IR systems

Spreadsheets

Market Research

Research

Marketing Activities

Customer Service

Sales

Salary for Market Researcher in Iowa City, IA

53580 - 82015

25th percentile

53580

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

64155

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

82015

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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