Growth Marketing Manager Salary in Iowa City, IA | Robert Half

Growth Marketing Manager in Iowa City, IA

Growth Marketing Manager Job Description

A growth marketing manager focuses on driving the expansion and profitability of a business through various marketing channels and strategies. Typically reporting to higher-level management or the CMO, a corporate growth marketing manager is essential for enhancing brand awareness, acquiring new customers and increasing revenue. Companies or agencies prefer candidates with a bachelor’s degree in marketing, business or a related field and extensive experience in digital marketing, analytics and business development.

Typical growth marketing manager duties:

Planning and executing multichannel marketing campaigns aimed at customer acquisition and retentionAnalyzing data to measure the impact of marketing efforts and to make data-driven decisionsWorking closely with the sales team to align marketing initiatives with sales objectivesIdentifying and testing new growth opportunities through A/B testing, customer segmentation, and market researchCollaborating with cross-functional teams to ensure brand consistency and market penetration

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Facebook Insights
Social Media Channels
CRM
Twitter
Instagram
Marketing Activities
Sales
Websites
Brand Awareness
Social Media
Salary for Growth Marketing Manager in Iowa City, IA
76140 - 117265
25th percentile
76140
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
96350
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
117265
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 78255 99170 115855 Product Marketing Manager 81075 102930 132540 Demand Generation Manager 74260 93295 111625 E-Commerce Marketing Manager 75670 88830 108335 Brand Manager 72615 87420 104575 Project Manager – Marketing and Creative 62745 75200 90475 Customer Experience Marketing Manager 54990 69090 82720 Media Director 86715 104810 122435 Digital Media Buyer 55695 65095 79430 Media Planner 50290 59925 76610 Marketing Analytics Manager 89535 100345 121260 Marketing Analytics Specialist 57575 73085 92825 Market Researcher 53580 64155 82015 Event Manager 50995 60630 72380 Event Coordinator 40655 47000 54990

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