Product Manager Marketing and Creative in Iowa City, IA

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Iowa City, IA

78255 - 115855

25th percentile

78255

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

99170

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

115855

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

81075

102930

132540

Growth Marketing Manager

76140

96350

117265

Demand Generation Manager

74260

93295

111625

E-Commerce Marketing Manager

75670

88830

108335

Brand Manager

72615

87420

104575

Project Manager – Marketing and Creative

62745

75200

90475

Customer Experience Marketing Manager

54990

69090

82720

Media Director

86715

104810

122435

Digital Media Buyer

55695

65095

79430

Media Planner

50290

59925

76610

Marketing Analytics Manager

89535

100345

121260

Marketing Analytics Specialist

57575

73085

92825

Market Researcher

53580

64155

82015

Event Manager

50995

60630

72380

Event Coordinator

40655

47000

54990

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