Brand Manager in Iowa City, IA

Brand/Product Manager Job Description

Brand/product managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand/product manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directions

Coordinating sales, pricing, product supply and product development to meet strategic objectives

Consulting with design and development teams about market requirements and product features

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Social Media Channels

SAN - Storage Area Network

Facebook Insights

Instagram

Targets

Brand Awareness

Brand Ambassador

Marketing Activities

Branding

QA Management

Salary for Brand Manager in Iowa City, IA

72615 - 104575

25th percentile

72615

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

87420

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

104575

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

78255

99170

115855

Product Marketing Manager

81075

102930

132540

Growth Marketing Manager

76140

96350

117265

Demand Generation Manager

74260

93295

111625

E-Commerce Marketing Manager

75670

88830

108335

Project Manager – Marketing and Creative

62745

75200

90475

Customer Experience Marketing Manager

54990

69090

82720

Media Director

86715

104810

122435

Digital Media Buyer

55695

65095

79430

Media Planner

50290

59925

76610

Marketing Analytics Manager

89535

100345

121260

Marketing Analytics Specialist

57575

73085

92825

Market Researcher

53580

64155

82015

Event Manager

50995

60630

72380

Event Coordinator

40655

47000

54990

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