Marketing Analytics Manager in Iowa City, IA

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet business

Overseeing market research studies to understand customer behavior

Creating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Database

Microsoft Excel

EO/IR systems

Tableau

SQL

Marketing Activities

QA Management

Sales

Workstatioin Support

Customer Service

Salary for Marketing Analytics Manager in Iowa City, IA

89535 - 121260

25th percentile

89535

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

100345

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

121260

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

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