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Email Marketing Manager in Houston, TX

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Houston, TX
75350 - 113575
25th percentile
75350
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
95425
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
113575
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 97350 114675 135025 Digital Marketing Manager 87450 109175 124850 Digital Marketing Specialist 62425 74525 88550 Digital Project Manager 80575 103125 121825 Email Marketing Specialist 56375 69850 80575 Marketing Automation Specialist 76450 88275 103950 SEO Specialist 72325 84150 98725 Paid Search Specialist 67925 80850 91575 Social Media Manager 68750 85800 105050 Social Media Specialist 56100 67100 79750 Digital Community Manager 58025 71775 82775

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