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Email Marketing Specialist in Houston, TX

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Houston, TX
56375 - 80575
25th percentile
56375
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
69850
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
80575
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 97350 114675 135025 Digital Marketing Manager 87450 109175 124850 Digital Marketing Specialist 62425 74525 88550 Digital Project Manager 80575 103125 121825 Email Marketing Manager 75350 95425 113575 Marketing Automation Specialist 76450 88275 103950 SEO Specialist 72325 84150 98725 Paid Search Specialist 67925 80850 91575 Social Media Manager 68750 85800 105050 Social Media Specialist 56100 67100 79750 Digital Community Manager 58025 71775 82775

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