Digital Marketing Specialist in Houston, TX

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Houston, TX

61325 - 87175

25th percentile

61325

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

73425

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

87175

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

91025

108625

129525

Digital Marketing Manager

86625

108350

123750

Digital Project Manager

79475

101475

119900

Web/Mobile Analytics Specialist

78375

93775

119075

Email Marketing Manager

73700

89925

111100

Email Marketing Specialist

56100

68200

80300

SEO Specialist

62975

82775

97350

Paid Search Specialist

59400

73700

90200

Marketing Automation Specialist

67375

82225

103400

Social Media Manager

66825

83325

102300

Social Media Specialist

55275

66000

78650

Digital Community Manager

57200

70675

81400

Newest Digital Marketing Specialist jobs

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Manager of Applications and ERP

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