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Digital Marketing Specialist in Houston, TX

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Houston, TX
62425 - 88550
25th percentile
62425
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
74525
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
88550
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 97350 114675 135025 Digital Marketing Manager 87450 109175 124850 Digital Project Manager 80575 103125 121825 Email Marketing Manager 75350 95425 113575 Email Marketing Specialist 56375 69850 80575 Marketing Automation Specialist 76450 88275 103950 SEO Specialist 72325 84150 98725 Paid Search Specialist 67925 80850 91575 Social Media Manager 68750 85800 105050 Social Media Specialist 56100 67100 79750 Digital Community Manager 58025 71775 82775

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