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Paid Search Specialist in Houston, TX

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Houston, TX
67925 - 91575
25th percentile
67925
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
80850
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
91575
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 97350 114675 135025 Digital Marketing Manager 87450 109175 124850 Digital Marketing Specialist 62425 74525 88550 Digital Project Manager 80575 103125 121825 Email Marketing Manager 75350 95425 113575 Email Marketing Specialist 56375 69850 80575 Marketing Automation Specialist 76450 88275 103950 SEO Specialist 72325 84150 98725 Social Media Manager 68750 85800 105050 Social Media Specialist 56100 67100 79750 Digital Community Manager 58025 71775 82775

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