Digital Marketing Manager in Houston, TX

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Houston, TX

86625 - 123750

25th percentile

86625

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

108350

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

123750

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

91025

108625

129525

Digital Marketing Specialist

61325

73425

87175

Digital Project Manager

79475

101475

119900

Web/Mobile Analytics Specialist

78375

93775

119075

Email Marketing Manager

73700

89925

111100

Email Marketing Specialist

56100

68200

80300

SEO Specialist

62975

82775

97350

Paid Search Specialist

59400

73700

90200

Marketing Automation Specialist

67375

82225

103400

Social Media Manager

66825

83325

102300

Social Media Specialist

55275

66000

78650

Digital Community Manager

57200

70675

81400

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