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Marketing Analytics Manager in Houston, TX

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Houston, TX
106975 - 144925
25th percentile
106975
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
124850
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
144925
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 100925 127875 149325 E-Commerce Marketing Manager 98725 114675 137500 Growth Marketing Manager 98175 117425 142725 Product Marketing Manager 96800 122925 147400 Demand Generation Manager 95975 113575 136125 Brand Manager 87175 105050 125675 Project Manager – Marketing and Creative 75075 89925 108075 Customer Experience Marketing Manager 65725 82500 98725 Media Director 106700 128975 150700 Digital Media Buyer 65450 76450 94875 Media Planner 65175 76450 92400 Marketing Analytics Specialist 75625 91025 115225 Market Researcher 63525 78925 97075 Event Manager 60775 74250 91300 Event Coordinator 48400 55825 65450

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