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Market Researcher in Houston, TX

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Houston, TX
63525 - 97075
25th percentile
63525
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
78925
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
97075
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 100925 127875 149325 E-Commerce Marketing Manager 98725 114675 137500 Growth Marketing Manager 98175 117425 142725 Product Marketing Manager 96800 122925 147400 Demand Generation Manager 95975 113575 136125 Brand Manager 87175 105050 125675 Project Manager – Marketing and Creative 75075 89925 108075 Customer Experience Marketing Manager 65725 82500 98725 Media Director 106700 128975 150700 Digital Media Buyer 65450 76450 94875 Media Planner 65175 76450 92400 Marketing Analytics Manager 106975 124850 144925 Marketing Analytics Specialist 75625 91025 115225 Event Manager 60775 74250 91300 Event Coordinator 48400 55825 65450

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