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Product Marketing Manager in Houston, TX

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Search for Product Marketing Manager jobs in Houston, TX or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your product marketing manager staffing needs in Houston.
Salary for Product Marketing Manager in Houston, TX
96800 - 147400
25th percentile
96800
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
122925
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
147400
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 100925 127875 149325 E-Commerce Marketing Manager 98725 114675 137500 Growth Marketing Manager 98175 117425 142725 Demand Generation Manager 95975 113575 136125 Brand Manager 87175 105050 125675 Project Manager – Marketing and Creative 75075 89925 108075 Customer Experience Marketing Manager 65725 82500 98725 Media Director 106700 128975 150700 Digital Media Buyer 65450 76450 94875 Media Planner 65175 76450 92400 Marketing Analytics Manager 106975 124850 144925 Marketing Analytics Specialist 75625 91025 115225 Market Researcher 63525 78925 97075 Event Manager 60775 74250 91300 Event Coordinator 48400 55825 65450

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