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Media Planner in Houston, TX

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Houston, TX
65175 - 92400
25th percentile
65175
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
76450
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
92400
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 100925 127875 149325 E-Commerce Marketing Manager 98725 114675 137500 Growth Marketing Manager 98175 117425 142725 Product Marketing Manager 96800 122925 147400 Demand Generation Manager 95975 113575 136125 Brand Manager 87175 105050 125675 Project Manager – Marketing and Creative 75075 89925 108075 Customer Experience Marketing Manager 65725 82500 98725 Media Director 106700 128975 150700 Digital Media Buyer 65450 76450 94875 Marketing Analytics Manager 106975 124850 144925 Marketing Analytics Specialist 75625 91025 115225 Market Researcher 63525 78925 97075 Event Manager 60775 74250 91300 Event Coordinator 48400 55825 65450

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