Product Manager Marketing and Creative in Houston, TX

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Houston, TX

100925 - 149325

25th percentile

100925

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

127875

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

149325

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

E-Commerce Marketing Manager

98725

114675

137500

Growth Marketing Manager

98175

117425

142725

Product Marketing Manager

96800

122925

147400

Demand Generation Manager

95975

113575

136125

Brand Manager

87175

105050

125675

Project Manager – Marketing and Creative

75075

89925

108075

Customer Experience Marketing Manager

65725

82500

98725

Media Director

106700

128975

150700

Digital Media Buyer

65450

76450

94875

Media Planner

65175

76450

92400

Marketing Analytics Manager

106975

124850

144925

Marketing Analytics Specialist

75625

91025

115225

Market Researcher

63525

78925

97075

Event Manager

60775

74250

91300

Event Coordinator

48400

55825

65450

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