Email Marketing Manager in Buffalo, NY

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generation

Ensuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalization

Analyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

Looking for an email marketing manager or an email marketing manager job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your email marketing manager staffing needs.

Templates

Optimization

Database

CRM

Salesforce Platform

Email Campaigns

Campaign Planning

Marketing Activities

AB Testing

Design controls?

Salary for Email Marketing Manager in Buffalo, NY

62645 - 94435

25th percentile

62645

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

76436

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

94435

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

77371

92331

110096

Digital Marketing Manager

73631

92098

105188

Digital Marketing Specialist

52126

62411

74099

Digital Project Manager

67554

86254

101915

Web/Mobile Analytics Specialist

66619

79709

101214

Email Marketing Specialist

47685

57970

68255

SEO Specialist

53529

70359

82748

Paid Search Specialist

50490

62645

76670

Marketing Automation Specialist

57269

69891

87890

Social Media Manager

56801

70826

86955

Social Media Specialist

46984

56100

66853

Digital Community Manager

48620

60074

69190

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.