Digital Marketing Specialist in Buffalo, NY

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Buffalo, NY

52126 - 74099

25th percentile

52126

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

62411

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

74099

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

77371

92331

110096

Digital Marketing Manager

73631

92098

105188

Digital Project Manager

67554

86254

101915

Web/Mobile Analytics Specialist

66619

79709

101214

Email Marketing Manager

62645

76436

94435

Email Marketing Specialist

47685

57970

68255

SEO Specialist

53529

70359

82748

Paid Search Specialist

50490

62645

76670

Marketing Automation Specialist

57269

69891

87890

Social Media Manager

56801

70826

86955

Social Media Specialist

46984

56100

66853

Digital Community Manager

48620

60074

69190

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